The Detroit Pistons announced today (Dec.23) that Big Sean will serve as the organization’s Creative Director of Innovation. 

In his new role, the rapper will provide creative counsel and strategic guidance on a variety of off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.  

To kick off their new partnership, Big Sean has added his Don Life logo to the Detroit Pistons practice jersey. 

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of  sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”  

In addition, the Detroit Pistons and the Sean Anderson Foundation will work together and engage Detroiters through  future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Big Sean will also participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.  

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city,  which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds,  would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively  finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of  course, music.”  

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