Inspired by his memoir, Let Love Have The Last Word, Common will be releasing his forthcoming album Let Love.

He has officially rolled out the campaign with his Swizz Beatz-featured track and its video co-starring Vince Staples.

Shot from a security camera, the visual finds Common at a convenient store where a robbery takes place. Luckily for them, Common is the brave soldier who takes on the gunmen as well as the cashier, Vince Staples.