Amazon is set to release a 13-part about Playboy magazine’s charismatic founder, Hugh Hefner, and his impact on global culture. Entitled American Playboy, A fascinating docuseries chronicling Playboy magazine’s charismatic founder, Hugh Hefner, and his impact on global culture. Told from his unique perspective with never-before-seen footage from his private archive, discover the captivating story about the man behind the bunny..

Watch the trailer after the jump and sure to tune in when it’s released exclusively on PRIME April 17th.