(Video) Kendrick Lamar “I Am” Reebok Ad


Spearheaded by director Anthony Mandler, K. Dot stomps through his Compton grounds in Reebok’s “I Am” ad for their Fall/Winter 2015 line. Says Lamar:


“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”

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