Nas Finally Launches New Record Label

After 20 years in the game, Nas is still on top of the world. With his Hennessy endorsement deal breathing new life into the brand and the 20-year anniversary of Illmatic being celebrated by the entire Hip-Hop culture, he’s for sure at the top of his game.

While he revealed to NPR that he’s hard at work on his next full-length album, he’s also ready to release “Lost Tapes 2” on his own independent label, Mass Appeal Records. He spoke to Billboard Magazine about the process:

“I’m excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world,” said Nas. “I’m going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves.”

New artists rumored to be joining the label include Bishop Nehru, Boldy James, and Fashawn.

The first Mass Appeal release will be a compilation album featuring Future, Pusha T, Mac Miller, A$AP Mob, and Nas, who will perform a cover of Gang Starr’s 1994 single “Mass Appeal.” Nas will also drop a posthumous album from UGK fallen soldier Pimp C featuring Mike Will Made It, DJ Mustard, Juicy J and more.

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