BET Networks is targeting millenials with a new daily talk show hosted by actress-singer Keke Palmer. The Keke Palmer Project (working title), which has been picked up for an initial four-week run, will premiere in July, airing Mondays-Fridays.
At age 20, she’ll become the youngest talk show host in TV history. Her show will cover such topics as fashion, pop culture, social issues, and will feature celebrity interviews, “on the street” bits and undercover segments. It stems from Keke’s interaction with fans on social media. “I like to read quotes that touch on how I am feeling,” she said. “If I am dealing with confusion, I will read quotes about clarity and peace of mind. I started posting these quotes on my Twitter page, and the fans responded so positively! I realized that many of them were dealing with similar issues, and the quotes helped to open up a genuine dialogue between us.”
At BET, Keke’s show will join two syndicated daily talk shows that have a network window there, veteran The Wendy Williams Show and recently picked-up The Queen Latifah Show. Additionally, BET recently announced the acquisition of Telepictures’ upcoming syndicated panel talk show The Real, which is set to debut this fall. In success, Keke Palmer Project could take the opposite route, with a syndication rollout joining the BET run a possibility.
Keke burst onto the scene at age 12 when she played the title role in the 2006 movie Akeelah And The Bee. She went on to top line her own series, Nickelodeon comedy True Jackson, VP.